Makeups for photoshoots and publicity events (or publicity stunts) featuring actresses, models, and various celebrities. There are some very similar makeups in the docutainment section were the intention is – at least supposedly – journalistic.
Most of these makeups were straightforward publicity stunts (eg recreating the Planet of the Apes makeup on a beautiful model); others were done for photoshoots for books or magazines (eg Kevyn Aucoin’s amazing transformations).